Platform
A powerful website
for Postmate's
cutting-edge delivery
robot.
Overview
Introductions don’t have to be scary.
We set out to tell the story of the delivery process, from point A to B, with Serve as our hero. Check out their sophisticated nav system. Look how they integrate into the community. Every step was an opportunity to show off Serve’s charm and impressive features. To tell this fluid story, we treated the site as one living image, so every aspect felt seamless and inviting.
Deliveries
Strategy, Design, Development & QA
The robot itself is adorable… it looks like a small closed shopping cart or maybe more like a portable cooler on wheels.
Postmates has created a robot to speed up and automate its deliveries.
Approach
Make it friendly and keep
things moving.
We set out to tell the story of the delivery process, from point A to B, with Serve as our hero. Check out his sophisticated nav system. Look how he integrates into the streetscapes. Hey, he’s making a delivery!
Every step was an opportunity to show off his charm and impressive features. To tell this fluid story, we treated the site as one living image, so every aspect felt seamless and inviting.
Challenges
Here to serve the community.
Our key concern was making sure Serve didn’t come across as intimidating or unnecessary, so we storyboarded every aspect of the experience to make sure he felt like part of the community. That meant innovative, well-constructed, and helpful for individuals and small businesses alike.
Features
Bounce with me, bounce with me.
Key to this project was nailing Serve’s 3D likeness. We had to get the renderings, lighting, and movement just right so he looked just as good as his IRL counterpart.
Results
Led to articles on Wired, TechCrunch, Fast Company and Verge praising this forward-thinking brand.
Awards
1XFWA
SOTD - Dec 28, 20184XCSS Design Awards
SOTD - Jan 9, 2019
Best UX - Jan 9, 2019
Best UI
Best Innovation3XAwwwards
SOTD - Jan 1, 2019
Developer Award - Dec 18, 2018
Developer Award - Jan 2, 2019
