Watch nuclear activism from the past inspire change today.

Overview

Yesterday’s disaster, today’s threat.

While nuclear fallout feels like a distant, 20th-century threat — the fact is, in the era of Trump and North Korea, it’s more relevant than ever. To inform young audiences of the danger nuclear weapons have on the planet and on humans, we created an interactive documentary told in five parts and optimized for desktop, mobile, and webVR.

Approach

Now you can see the unseen.

Aside from solely informing, we sought to make an emotional impact on our audience. We did this by developing 360 ̊ environments created in 3D from archived photos, allowing viewers to actually see radiation damage otherwise invisible to the naked eye. Viewers were also able to input their address to see how a nuclear bomb would affect their neighborhood — a sobering way to personalize the impact.

Challenges

The importance of staying unbiased.

Telling a story in 360º is challenging in its own right — especially with limited photography (and a limited budget). Finding the right pacing and placement for assets in short WebVR story chapters narrated with voiceover was tricky. It’s not easy to absorb shocking visuals so quickly, and we needed to make use of the wider field of view without making images difficult to see. Getting this right for all chapters meant really finessing the script, timing, and placement of the visuals for maximum impact.

Features

Change the future.

An extensive amount of research was required for this project. In total, we featured 70 archival images, 20 3D objects, 40 audio files, 5 videos and 8 full CGI 360 ̊ scenes suitable for WebVR. We ended the doc with a compelling call to action, meant to inspire the next generation of activists to influence an end to nuclear weapons.

Results

Winner of the CSA Award for Best Original Interactive Production, 2 Webby Awards and a D&AD pencil.

Winner of the ADCC Award for the best overall website, best interactive narrative, and best website design.

Awards

  • FWA award icon

    3XFWA

    SOTD - Aug 3, 2018

    SOTM - Aug 31, 2018

    Mobile SOTD - Sept 25, 2018
  • Awwwards award icon

    1XAwwwards

    SOTD - Aug 13, 2018
  • CSSDA award icon

    1XCSS Design Awards

    SOTM - Aug 11, 2018
  • Comm arts interactive award icon

    1XComm Arts Interactive Award

    Nov, 2018
  • ADCC award icon

    4XThe ADCC

    Silver - AR & VR

    Gold - Interactive Narrative

    Gold - Website Design

    Gold - Website (Overall)
  • Weeby award icon

    2XWeebly Award

    People's Voice - Best Visual Design- Aesthetic

    Best Use of Video or Moving Image
  • Canadian screen award icon

    1XCanadian Screen

    Best Interactive Production

Services

  • Planning & Strategy

    Brand Strategy, Content Strategy, Launch Strategy, Technical Strategy, UX Strategy, Creative Strategy, Prototyping & Validation, Experience Mapping, User Testing, Research.

  • Ideation & Creation

    Art Direction, Creative Direction, Brand Design, UI Design, Visual Design, 3D Animation, 3D Design.

  • Development

    Creative Development, Backend Development, Frontend Development.