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Jam3 & Miley

To promote this year’s MTV Video Music Awards we created a campaign using the “muse of the internet”, Miley Cyrus.

Knowing just how irresistible she is to the online world, we designed an online platform that seeded green screen footage of the long-tongued, pop princess for users to download and creatively manipulate.

The site then became a hub for all of the ridiculous and amazing creations that users were posting online. From riding kittens in space to laser-firing pizza boobs, the submissions are a testament to everything that is awesome about the internet.